When the lights went up at the 76th Annual Tony Awards in 2025, all eyes were on the stage — but when Ariana DeBose stepped out, it was her curls that brought the house down.

Styled by our founder, celebrity hairstylist Cheryl Bergamy Rosa, Ariana’s unforgettable look was powered by both artistry and innovation — and a little help from Contents Hair Care. Here's the behind-the-scenes breakdown of how Cheryl brought this moment to life:

The Vision

“Ariana already had braids in, but I wanted to bring something extra — something dynamic — especially since she was performing Hamilton live on stage. I thought, let’s add curls. Let’s bring definition, flare, and a moment people won’t forget.” – Cheryl

Step-by-Step Glam Breakdown

1. Curl Addition via Crochet Technique
To elevate the braided base, Cheryl used a crochet technique to add curly hair extensions throughout.

“The key was balance — just enough curls to make a statement without looking too heavy or overpowering the braids. I didn’t want it to feel like a full afro, just a stunning enhancement.”

2. Hydration & Hold with Contents Hair Care
To keep everything smooth and laid without weighing the style down, Cheryl started with Contents Style & Go Leave-In Conditioner.

“I applied just the right amount — enough to soften and shape, but not so much that it dragged the style down.”

3. A Sneak Peek: Our Not-Yet-Launched Foam
Next, she followed up with Contents’ new styling foam — a product that’s not even out yet!

“Yes, Ariana was the ultimate glam guinea pig, and let me tell you… the foam came through. The hold was perfect, and it didn’t flake or fall flat under the stage lights. That performance? The curls held their own right through it.”

The Results

Ariana’s curls moved with grace and volume — bold, elegant, and performance-ready. It was the kind of moment that reminds us what true celebrity styling looks like: innovative, intentional, and iconic.

✨ Products Used:

• Contents Style & Go Leave-In Conditioner

• Contents Styling Foam (Coming Soon!)

Stay tuned as we continue to create unforgettable red carpet looks — and bring you pro-tested products that perform just as hard as our clients do.

Want the look? Keep your eyes on Contents Hair Care — because this foam is about to change the game.